Electronic Retailing
and Home Shopping
Client serviced is a 1993 founded Japan based home shopping television network owned by one of the most established national telecommunication service providers.
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Honouring Vision, Mission and Values as corporate philosophy, this unique shop brand selling products and services from worldwide, is dedicated to helping customers enjoy an enriching lifestyle while rendering to them the convenience and fun of home shopping, as well as other interactive services including e-commerce, physical stores and catalogue shopping alternatives subsequently introduced
Harnessing sales behavior data, collected in respect of Recency, Frequency and Monetary Value (RFV) of consumption at TV Shopping Network, we help this Client unlock personalized marketing and increase engagement with additional products introduced to the audience shoppers.
Monthly adoption of RFV Model makes possible periodical Customer Segmentation, in which prediction of their acceptance level towards marketing messages and offers, i.e. cross-selling opportunities pertaining to complementary financial products, are validated.
Monthly Data Processing and RFV Assessment allows:
• Regular checks of customer conversion, based on calculated level of shoppers’ acceptance (high/medium/low), when being introduced to complementary financial products or services
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• Creation of a unique set of customer value proposition that enables personalization and exclusive strategies to be employed towards specific key targets
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• Effective cost evaluation of incentives to stimulate a change in customer behavior and ease ROI computing
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